Oogy's Circle
Portfolio · Dutch public figure

Ömer Sastim, better known as Oogway.

One of the most-watched Dutch creators of the past decade. From 27 million YouTube subscribers to an entirely new audience of millions on TikTok and Instagram.

3.5M+
Cross-platform followers
150B+
Lifetime views
300+
Brand partnerships
Get in touch
Ömer Sastim, known as Oogway
Overview

Known. Proven. Dutch.

On YouTube the channel peaked at 27 million subscribers and 150 billion views. After losing that channel, Ömer rebuilt an audience of millions in five years on TikTok and Instagram, with a majority of Dutch viewers. Through SMOG Agency he has delivered 300+ brand partnerships.

How we work

Selection

We say no more often than yes. Only what genuinely fits Oogway and his audience.

Overdelivery

We always deliver more than agreed.

Long term

We focus on long-term partnerships.

Platforms

The numbers per channel.

All figures measured over the past 30 days.

TikTok · Master Oogway
2M followers
Video views
13M
Likes
1.2M
Shares
831K
Comments
212K
Profile views
262K

64% male · 81% aged 18 to 34

Instagram · masteroogwgay
1M followers
Total views
182M
Avg. post views
400K
Avg. reel views
600K
Avg. story views
114K

73% male · 78% aged 18 to 34

Instagram · omersastimm
500K followers
Total views
182M
Avg. post views
200K
Avg. reel views
400K
Avg. story views
62K

68% male · 77% aged 18 to 34

YouTube · legacy
27M peak subscribers
Lifetime views
150B+
Status
Stopped

The scripting and hooks behind 150 billion views sit in every video today.

Results

Proven, not promised.

5 years
Continuously active

From YouTube to TikTok and Instagram.

300+
Brand partnerships

From scale-ups to Mercedes and the UEFA Champions League.

8
Sectors

Fitness, fashion, tech, travel, automotive and more.

300K
New users

Generated for Bit Hotel in three months.

Case study · Bit Hotel

300K new users in 3 months.

For the mobile game Bit Hotel, Oogway built a content series that drove the app straight to the App Store and Play Store. The result: 300K new users within three months, driven by recognisable, organic-feeling content instead of traditional advertising. The collaboration went further than content: in Bit Hotel, Master Oogway is a playable 3D avatar and mascot, with exclusive skins and a fixed role in the lobby.

300K
New app users
3 months
Campaign duration
Partnership formats

What we can do for your brand.

01
Campaign content

Videos, posts and product integrations around a launch or campaign moment.

02
Content series

A recurring format across several episodes. More touchpoints, a stronger bond.

03
Ambassadorship

A long-term connection where Oogway becomes the face of the brand, including category exclusivity.

04
Advertising content

Content for owned channels and paid ads, including whitelisting.

05
Live activations

Oogway live at a launch, trade fair or activation, including content around the moment.

Proven trust

Brands we have helped.

How we work

From briefing to reporting.

  1. 1
    Briefing

    The brand's goals, audience and planning go on the table.

  2. 2
    Concept

    A proposal in Oogway's style, aligned with your team.

  3. 3
    Production

    Filming and editing entirely in-house.

  4. 4
    Go-live

    Publication on the agreed channels and moments.

  5. 5
    Reporting

    Clear results once the campaign has run.

Let's get acquainted.

Six major partnerships per year, no more. One brand per sector per period. Send an email and we'll see if and how we can help you.

Email oogway@structuur.biz